Every brand has a story to tell—and I want to help tell that story! Below are just a few examples of ways that I've helped colleges, organizations and individuals better share their mission through social media. More examples are available on request.
Strategy
Zoox Digital Marketing Plan (MS Advertising)
My Interactive Marketing Communications professor asked us to create a digital marketing plan for driverless vehicle Zoox, which is planning to launch in San Francisco & Las Vegas. I researched cultural insights and target demographics, and then provided recommendations on how to make the Zoox experience stick out in the minds of consumers.
Sam Adams Campaign (MS Advertising)
For my Fundamentals of Creative Development class, I was tasked with re-imagined a creative campaign. I chose Sam Adams, and developed a campaign featuring historic re-enactors.
Metropolitan College Social Media Refresh
When I started at MET in the spring of 2022, I developed a three-phase plan to refresh the school's social media channels, providing recommendations on branding & content to help better reflect the mission & values of the college.
With these changes implemented, the channels saw a TK percent increase in followers and a TK percent increase in engagement rate.
BU Dental Instagram Launch
I launched the school's first Instagram channel in 2019 and subsequently managed the channel (along with GSDM's Facebook, Twitter and Linkedin).
During my tenure as multimedia content creator, I developed a specific look and tone for the channel, who's audience grew to TK followers in three years.
Branding
Lorde Rebrand (MS Advertising)
For my graphic design class, I was tasked with rebranding a musical artist. I chose Lorde, designing assets for a hypothetical 10th anniversary re-release of her album Pure Heroine. Inspired by her lyrics' vivid imagery, I focused on baroque art and dark colors for a logo, tour poster, album cover and social media assets.
Kerry Campbell Website & Logo Design
Writer and Podcaster Kerry Campbell wanted to update and refresh her side & design a new logo. I re-designed her website in Wordpress to better suit her purposes and, drawing from her photographs of nature, I developed a logo, color scheme and branding to give the site a fresh new look.
MET College Video Branding
Shortly after starting at MET, I worked to better align the videos & school's YouTube channel with the organization's branding. Using the six colors on the website, I designed animated intro, exit and lower thirds and text slides for each video. I also standardized video thumbnails, creating a cohesive, clean look across channels.
Content
PPAM Annual Convention
The Professional Photographers Association of Massachusetts wanted to promote their annual convention, Evolve, on social media.
I developed an editorial calendar and produced assets focusing on a mixture of short videos and graphics which highlighted the planned events and speakers.
Student Spotlights at BU Dental
Each year leading up to Commencement, we highlighted 10 graduating dental students, sharing their unique path to BU and their time at the school.
I produced all of the deliverables and shared each story to the school's social media channels.
Black History Month at BU Dental
February is Black History Month, a month-long observance in the U.S. dedicated to recognizing the accomplishments of the Black community and how their contributions have shaped American history. In 2021, GSDM celebrated by highlighting Black dentists whose accomplishments have made a significant impact on oral health field on their social media channels.
